We were appointed by Merlin Entertainments Plc as architects and interior designers on the new 76 bedroom CBeebies Land Hotel at Alton Towers Resort in Staffordshire.
CBeebies Land Hotel is the fourth major accommodation development at Alton Towers and the first to be tied directly to outside brand CBeebies & the BBC. The hotel comprises fully themed bedrooms and suites with a large dedicated restaurant, bar and entertainment space.
The hotel held an existing permission for an extension and a challenge was presented in converting this into a fully independent ‘premium’ hotel offering. We worked alongside the planning consultant and local authority to generate new layouts to accommodate the brief, whilst keeping revisions to the existing approval minimal.
Extensive consultation was undertaken with construction and artistic consultants across the life of the project. With young children as a target market, the design focused on building the right space whilst still considering parents, making the guest experience enjoyable for all.
Work on site began in July 2016. The hotel completed and opened to guests in July 2017.